German nutrition habits
Over the last decades, issues like sustainability, environmental protection and mindfulness have become more present in Germany. Therewith, the health-conscious behavior of the consumers rose and due to their demand, the range of wholefood products and wholefood shops grew. Even the selection of healthy foods and biological originated products in drugstores expanded. So various studies surveyed different age groups with regard to their nutrition habits, preferences, the subject cooking and more alimentary-relevant questions. We looked into it and summarized the results of the studies.
While grocery shopping, the food choices are not only decided by the animal’s welfare label or the bio-label – even though they are getting increasingly important; especially the flavor is of importance to Germans. Besides, there is an upward trend of buying more regional and seasonal products observable during the last years. Particularly weekend markets of local producers are suitable for this. Most of the Germans preferably buy their everyday groceries in a supermarket, because it is simplifying matters by being able of buying everything at once. Another reason is, that the majority of the interviewed persons want a good value for money when it comes to food.
But what kind of food generally ends up on German plaits? Well, for cooked meals it is primarily traditional plain German fare, which means cooked potatoes with meat and gravy. More than every other German eats meat products every day. On the contrary, fish is only consumed by one out of 20 people per day. Other dietary products like bread and sandwiches are other favorites, which like to be snacked on. Tertiary are milk and milk products like yoghurt and cheese. These three foods are on the daily menu of over 80% of the interviewed persons. The list continues with fruits and vegetables, which are also eaten quite often.
Whereas eight out of ten Germans can eat whatever they prefer, some may be forced to fundamentally change their diet because of food intolerances or allergies. That is why people with food intolerances are comparatively cooking more often than people without these intolerances. All in all, only every second German has time to cook. Especially the working population is often too stressed out and in shortage of time and therefore tend to use faster dietary alternatives (i.e. frozen food) or eat out.
Many people also lack the time and rest as well as the needed stamina for a lasting healthy diet. Additionally, many consider a conscious diet as more expensive and time-consuming, but that is not inevitably the case. Within the health-conscious inhabitants, especially women pay attention to the food and the own preparation of it. Men on the other hand stated more often, that they are not able to cook. They also prefer to eat more meat products than female consumers. Regardless of gender, it is also apparent that younger respondents between 18 and 39 years of age in particular tend to eat ready-to-eat and frozen products more often than other age groups. But regardless of whether they cooked themselves or defrosted the food: nine out of ten Germans prefer to eat at least once a day with peace and enjoyment within their own four walls. People are less likely to eat on the go: one in five say they do so regularly.
There is one particular circumstance, that still needs to be worked on urgently: every year in Germany, around 18 million tons of edible food are thrown away. This is equivalent to approximately 313 kg per second (!). Three-quarters of this is due to bad planning alone, i.e. the best-before date has been exceeded or the food has been bad.
With the SEAWATER Fish we would like to contribute to an overall increase in the awareness of the German population for high-quality and healthy food. By establishing a decentralized supply network with fresh and regionally produced sea fish, we also aim to minimize transport distances and waste.
— Bund ökologische Lebensmittelwirtschaft e.V. (BÖLW): Die Bio-Branche 2018: Zahlen, Daten, Fakten. Berlin, February 2018
— Bundesministerium für Ernährung und Landwirtschaft (BMEL): Deutschland, wie es isst – Ernährungsreport 2017. February 2017
— Wohlers, K.; Hombrecher, M.: Iss was, Deutschland – TK Ernährungsstudie 2017. Hamburg, January 2017
Picture source: Pixabay | RitaE